Investigation on Business Marketing on Internet: Price and Consumption of Jadeite Jade Jewelry from Taobao.com and Ebay.com

The marketing of jadeite jade jewelry from Taobao.com and Ebay.com which are two main domestic sale webs is investigated. The price distribution of jadeite jade bracelet, Kwanyin pendant and Buddha pendant are statistically analysed. The results show that the characteristics of the marketing on internet of jadeite jade jewelry is of rich varieties, low price and low profit of the products. Many jadeite jade stores on internet also have the entitative stores. The characteristics of jadeite jade consumption on internet are that the consumers prefer to low-end products with traditional styles, sorts of jadeite jade and auction on internet. The key of the existence and development of business marketing of jadeite jade on internet is the sincerity.