Thinking on Strategy of Jewelry Brand in Developing Rule of Industry

According to the industrial economics, the development of the industry usually passes through three stages: the scattered competitive market, the consubstantial competitive market and divergent competitive market. Analysis on the development of the industry and the concentration of jewelry industry in China, the results show that the Chinese jewelry market is transferring from the consubstantial competitive market to the divergent competitive market. At meanwhile, the jewelry brand strategy of corporation in China is studied.