Research on Development of Ornaments Market and Marketing in China

The superiority and problems of the different ornament markets in Yiwu,Guangzhou and Beijing in China are analysed.It indicates that the shift of worth belief,the raise of consumption capacity,the change of constitute of population,the development of ornament material,the exploitation of design function as well as the expanding of global economic circle would take ornament market a huge space.In order to develop the domestic and international markets,the enterprises should strengthen the corresponding to jewelry industry,speed up the establishment of sale terminal,set up a "green criterion" product and management system,innovate the marketing of ornaments by using event marketing and organize the ornament designers and build up the new set of values under interconnection of brand and designer.