Research on the Design and Application of Cultural and Creative Product Design Based on Jingchu Culture IP——Taking the Design of the Character IP "Chu Tripod" and Its Derivative Products as An Example

The Jingchu Culture with a history of nearly 3000 years has provided rich material wealth and spiritual resources for the development of cultural and creative products in Hubei Province. However, the existing Jingchu Culture and creative product market has many problems such as a relatively single and conservative business model, serious homogeneity of product types, and lack of classic IP creation. And it is urgent for designers to integrate cultural relic resources, deeply explore the good Jingchu Culture resources, and actively carry out activation and utilization. As a cultural symbol with strong monetization and penetration ability and long monetization cycle, IP has the functions of strengthening identification, triggering emotional resonance, accurately targeting users, and multi-dimensional communication monetization for the development of cultural and creative products.By analyzing the feasibility of "Chu Tripod" as a prototype to build IP, this paper started from the aspects of visual symbol extraction and personalization setting, and determined the visual image and background story of the character IP "Lili", and carried out the design of online digital derivatives and offline physical derivatives from multiple dimensions, and discussed the design and application methods of IP-attributed cultural and creative products. Thus, this paper provided new ideas for fully exploring the convergence of Jingchu Culture and product design, finds new methods for designing with Jingchu Culture characteristics as the source of innovation, and used IP as a carrier to stimulate consumers' cultural identity and realize cultural inheritance to achieve the goal of cultural heritage and promotion.