Study of Development Pattern and Exploitation Status of Regional Jewelry Tourism Commodity Market in Guangdong Province

Study of development patterns of regional jewelry tourism commodity market and its exploitation status in Guangdong Province, is of great significance in promoting the supply-side reform in jewelry industry. In the end of 20th century, the development of industrial cluster further consolidated the leading position of Guangdong Province in economy and tourism. Development of jewelry industry cluster made Guangdong Province the national jewelry-processing center, one of the world famous jewelry-processing bases, and occupy half of the national jewelry industry. However, the development of jewelry tourism commodity market has not been ever investigated in detail. In this paper, the results showed that Guangdong’s jewelry tourism commodity market is developed on the pattern that is centered on the Pearl River Delta, and based on jewelry industry cluster. Three main kinds of development patterns of Guangdong’s regional jewelry tourism commodity market were proposed in this paper for the first time:They are the pattern that regional jewelry tourism commodity market driven by processing industry cluster, the pattern that regional jewelry tourism commodity market driven by trade cluster, and the pattern that regional jewelry tourism commodity market driven by regional brand building. In addition, the superiority and existing issues in exploitation of Guangdong’s regional jewelry tourism commodity market were illustrated in this paper, and suggestions for further exploitation on regional market of jewelry tourism commodity in Guangdong province would also be discussed.