Analysis on Development Status and Existing Problem of Special Jade and Gem Tourism Commodity Market in China

Tourism is an important part of the national economy, and its in gross domestic product (GDP) is gradually increasing. Tourism commodity is an important part of tourism industry. The jade and gem for tourism goods is one of special categories of tourism commodity, which contains a variety of commodity attributes, or even the most important part of tourism commodities in some China's tourism destinations. Based on the investigation and comparison of the current situation of the special jade and gem tourism commodity market in the domestic and foreign typical tourism destinations, this paper analyzed the exploitation, market development status and existing problems of the jade and gem tourism commodity in China. The results showed that the exploitation of the jade and gem tourism commodity in China has made important progress. Typical signs are as follows: Category of the jade and gem tourism commodity in market is various covering high, middle to low grade; Some markets begin to develop into the direction of agglomeration, and there is a certain relationship between product development and regional market resources, with more and more obvious features; The quality guarantee system has improved significantly, and the shopping environment also has been greatly improved; Tourism has become one of important pillar/characteristic industry in some local economy. However, the systematic study on the special jade and gem tourism commodity is quite limited. And published research literature is very rare. At the same time, there are several common problems urgently needed to be solved in the market: (1) The development of the jade and gem tourism commodity market lacks clear and scientific planning; (2) The regional personality/feature of the jewelries tourism commodity is not obvious, which can not match the commemorative connotation of tourism commodity; (3) There is structural imbalance of quality of the jade and gem tourism commodity in some tourism markets, especially in the scenic tourism market, such as uneven quality, too large proportion of low-quality treated/synthetic/artificial gems; (4) The sales model with asymmetric information is in general, and illegal phenomenon occurs frequently; (5) There are serious shortages of talents who are familiar with the characteristics of tourism commodity.