Impact of Information Costs on Business Agglomeration: A Case Study of Jewelry Stores in Major Urban Areas of Wuhan
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摘要: 集聚的形成是交易双方降低搜寻成本的一种制度安排。纳入空间的因素重新审视集聚发现，集聚的发生的地点不是随机的，主要受到搜寻成本和显示成本的影响。本文以武汉市中心城区珠宝企业集聚为例，实证研究搜寻成本和显示成本对商业的影响，发现：第一，武汉市珠宝企业形成的集聚边界在500～1 000 m之间，无论在集聚区域内还是集聚区域外，搜寻成本的增加都不利于集聚的形成；第二，无论是在集聚体内部还是集聚体外部，显示成本均对集聚有着负向的作用，当距离超过了集聚的范围时，显示成本对集聚的影响有边际递减的效应；第三，集聚地点并非随机分布，而是会定位于有潜在客户群体或者显示成本较低的地区，原因是有助于提升搜寻效率，降低显示成本。Abstract: The Agglomeration is a kind of institutional arrangement to reduce the search costs. Taking the space factor into account to think about the agglomeration, we find that the location of agglomeration does not distribute randomly, and it is affected by the display costs and the search costs. This article took the agglomeration of the jewelry stores in major urban areas of Wuhan as a case, to study the impact of search costs and display costs to business agglomeration. Firstly, the edge of the agglomeration of the jewelry stores in major urban areas of Wuhan is between 500-1 000 m. And the increasing of the search costs does not make contribution to the agglomeration neither in nor out of the agglomeration area. Secondly, neither in nor out of the agglomeration area, there is a negative effect from the display costs to the agglomeration. When the distance between firms turns more than the scope of the agglomeration, the impact on the agglomeration from the display costs has a trend of diminishing marginal effect. Thirdly, the location of agglomeration does not distribute randomly. It likes to be located in the areas with groups of potential customers or being lower display costs, which helps to improve the search efficiency and reduce the cost of display.
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Keywords:
- agglomeration /
- information level /
- search cost /
- display cost /
- jewelry store
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