行业演进规律下的珠宝品牌战略思考

包德清

包德清. 行业演进规律下的珠宝品牌战略思考[J]. 宝石和宝石学杂志, 2007, 9(4): 52-55.
引用本文: 包德清. 行业演进规律下的珠宝品牌战略思考[J]. 宝石和宝石学杂志, 2007, 9(4): 52-55.
BAO De-qing. Thinking on Strategy of Jewelry Brand in Developing Rule of Industry[J]. Journal of Gems & Gemmology, 2007, 9(4): 52-55.
Citation: BAO De-qing. Thinking on Strategy of Jewelry Brand in Developing Rule of Industry[J]. Journal of Gems & Gemmology, 2007, 9(4): 52-55.

行业演进规律下的珠宝品牌战略思考

详细信息
    作者简介:

    包德清(1962—),副教授,MBA,FGA,CGC,普通地质学专业,长期从事珠宝市场营销、珠宝企业经营管理的教学与研究工作。

  • 中图分类号: TS93

Thinking on Strategy of Jewelry Brand in Developing Rule of Industry

  • 摘要: 产业经济学理论认为,行业的市场演进一般分为3个阶段:离散竞争市场、同质化竞争市场以及异质化竞争市场,不同的企业在不同的市场演进阶段有不同的经营行为模式和策略导向。试图通过分析行业的演进规律和中国珠宝行业的市场集中度,说明中国的珠宝市场正在由同质化竞争市场向异质化竞争市场转化,并探讨中国珠宝企业品牌的发展战略。
    Abstract: According to the industrial economics, the development of the industry usually passes through three stages: the scattered competitive market, the consubstantial competitive market and divergent competitive market. Analysis on the development of the industry and the concentration of jewelry industry in China, the results show that the Chinese jewelry market is transferring from the consubstantial competitive market to the divergent competitive market. At meanwhile, the jewelry brand strategy of corporation in China is studied.
  • [1] 刘卫华.世功营销7要素[M].北京:电子工业出版社,2007.
    [2] 北京人最爱香港周大福[EB/OL]. http://bjyouth.ynet.com/artide.jsp?oid=3725258,2004-09-03.
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出版历程
  • 收稿日期:  2007-10-15

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