摘要:
深圳珠宝产业聚集区是中国内地最大的综合性珠宝首饰加工、制造与批发中心。近年来以万山工业区为中心逐渐形成翡翠批发市场, 填补了深圳珠宝产业聚集区的空白。相对于广州、揭阳、平洲、四会等成熟翡翠市场来说, 深圳翡翠市场仍属于一个新兴市场。对该翡翠市场进行了SWOT (即优势、劣势、机会与威胁) 分析后认为, 该市场的发展潜力巨大, 但其竞争压力也十分严峻;同时, 也为从业者正确认识该市场的环境态势、制定正确的经营策略、提高其竞争力、为深圳翡翠市场的健康、快速发展提供一定的指导。
关键词:
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翡翠市场
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优势
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劣势
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机会
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威胁
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深圳
Abstract:
The jewelry industrial agglomeration in Shenzhen is the largest processing, manufacturing and wholesale centre of gem and jewelry in China.In recent years, the jadeite jade market has gradually formed in Wanshan industrial estate, which fills up the blank of the jewelry industrial agglomeration in Shenzhen.Compared with the mature jadeite jade markets in Guangzhou, Jieyang, Pingzhou and Sihui districts, the jadeite jade market in Shenzhen is an emerging market.The SWOT analysis, namely strength, weakness, opportunity and threat, on the jadeite jade market is carried out in the paper.It is known that the development potential of the jadeite jade market in Shenzhen is great but with competitive stress, which could help the practitioners understand the environmental situation, make the correct management strategy and improve the competitive strength, which provide a guidance for the healthy and rapid development of the jadeite jade market in Shenzhen.
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