Strategic Consideration about Jewelry Industry in Hunan Province underDevelopment Framework of New Yangtze River Economic Belt
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摘要: 湖南处于长江经济带中段，2013年我国新长江经济带发展战略的提出为湖南省珠宝玉石产业发展提供了重要机遇。在实地调查和资料调研的基础上，对湖南省珠宝玉石产业的发展现状及其在新长江经济带战略框架下的发展机遇和策略进行了探讨。分析认为，湖南经济发展增长较快，具有较好的经济发展基础，同时，在自然资源、地理区位、矿物标本交易市场等方面具有一定优势，珠宝产业及市场已初具雏形。但总体而言，湖南省珠宝玉石产业规模较小，珠宝消费仍然停留在比较传统的阶段，产业链尚不完整，专业技术人才储备不足，本土品牌规模较小，产业发展后劲较弱，珠宝玉石产业及市场有待培育。因此，在新常态经济和新长江经济带发展背景下，湖南省可以通过以下5个方面加强开发管理：（1）政府对珠宝玉石产业发展进行科学规划，建立长效发展机制；（2）开展金融创新，完善产业链，促进产业集群的形成；（3）强化行业协会管理，整合行业发展资源，发挥民间创新智慧；（4）引进高端人才及职业技术人才合作培养机制，加大专业人才的培养力度；（5）突破传统珠宝玉石产业约束，促进矿物标本及观赏石文化创新发展与融合等措施和策略，形成珠宝玉石产业的自我发展机制并赢得新的产业发展竞争力。Abstract: Under the promotion for Yangtze River Economic Belt, transforming from the second to the third industry is important. Among all trades, cultural and creative industries are the focus.Hunan Province is in the middle range of Yangtze River Economic Belt, and the development strategy about this economic belt released in 2013 has brought significant opportunities for jewelry industry in Hunan Province. Based on field and literature investigation, the authors discussed the current condition of jewelry industry in Hunan Province and its opportunities and strategies under the strategy frame of Yangtze River Economic Belt in this paper. The economy growth of Hunan Province is comparatively fast. Its GDP growth rate trend matches that of whole nation, which maintains a higher growth rate and lays a good economy foundation for the province. Hunan Province has advantages in natural resource including abundant mineral deposits, geo-parks, etc. It is a world-famous hometown for non-ferrous metal and a currently producing area for mineral specimens and crystals. Hunan Province has a good geographical location, since it is in the center of jewelry industry structure formed by jewelry market in Pearl River Delta represented by Shenzhen and Panyu, Yangtze River Delta represented by Shanghai, Bohai Sea Ring Area represented by Beijing and Yunan jewelry market. The recently successful China (Hunan) Mineral & Gem Show (CMGS) in Hunan Province has promoted world popularity for mineral and crystal specimens. However, jewelry industry in Hunan Province has the following problems:the size of jewelry market in Hunan Province is small, and its gem consumption is still in the traditional preference of gold, diamond and jadeite; the industry chain of jewelry market is not complete; its professional talent is in shortage; its local gem brand is small in scale;its capability for further development is weak and its gem market needs cultivation. Therefore, the authors suggest Hunan Province should focus on the following aspects:(1) government making scientific plans on the jewelry industry development and establishing long-term developing mechanism; (2) launching finance innovation, completing industry chain and promoting industry cluster; (3) strengthening industrial associations integrate industry development resource and making use of folk creative wisdom; (4) bringing in professional talents and technicians and enhancing professional training; (5) breaking the barriers of traditional jewelry industry and promoting the infusion of mineral specimens, viewing stones and cultural innovation.
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