Abstract: With the rapid development of China's social economy, the jewelry consumption market has undergone a notable transformation in its demand structure. As a key category within the precious metal jewelry sector, gold jewelry occupies a central position and accounts for a significant sales share in the jewelry industry. Moreover, it represents an essential growth point for corporate profitability. Currently, gold jewelry that integrates traditional cultural elements and aesthetic connotations is highly favored by contemporary consumers. Nevertheless, due to the continuous fluctuation of gold raw material prices, the gold jewelry industry is confronted with novel challenges and development opportunities. In this study, the authors use research approaches including literature review, market analysis, and case studies, to chronologically sort the developmental trajectory and technological evolution of gold jewelry in China from the Xia, Shang, Zhou dynasties to the present era.It summarizes the craftsmanship characteristics of various historical periods, and investigates the shifts in the current gold jewelry consumption market.Meanwhile, in response to the bottlenecks encountered in the progress of China's gold jewelry industry, this article proposes a value enhancement pathway for its development, emphasizing the cultural confidence, artificial intelligence generated content (AIGC) technology assistance, and brand operation. These insights aim to provide innovative ideas and references for the sustainable development of the industry.