Abstract: This study aims to explore the student-centered teaching reform of the "Jewelry Brand Asset" course based on the theory of participatory teaching, combined with the current teaching situation of the course, and through the introduction of case analysis. Centering on the three stages of teacher instruction, case analysis, and student practice, this study proposes a series of educational reform measures in the teaching of the "Jewelry Brand Asset" course, such as teaching content, teaching form, and teaching assessment. This study facilitates the implementation of a multi-level teaching form that combines theoretical learning and practical manipulation in this course, constructs an effective teaching system, and cultivates professional jewelry talents who meet the practical needs of the jewelry industry. Additionally, the course adopts a diversified assessment and evaluation mechanism to evaluate students' comprehensive abilities and learning effects from multiple perspectives, in order to mobilize students' enthusiasm and participation in the teaching process and achieve student-centered participatory teaching.