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Volume 4 Issue 4
Dec.  2002
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Wang Chang, Shen Keya. Thinking on Creating Brand of Jewelry Enterprise in China[J]. Journal of Gems & Gemmology, 2002, 4(4): 40-43.
Citation: Wang Chang, Shen Keya. Thinking on Creating Brand of Jewelry Enterprise in China[J]. Journal of Gems & Gemmology, 2002, 4(4): 40-43.
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Thinking on Creating Brand of Jewelry Enterprise in China

  • Panyu Polytechnic, Guangzhou, 511483, China

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  • Received Date: September 08, 2002
    Graphical Abstract
    • Abstract
  • The jewelry industry in China is faced with important challenge after joining WTO. The foreign jewelry products will take advantage of the brand entering Chinese jewelry market. The jewelry enterprise in China must carry out valid brand strategy and create ourselves jewelry brand and famous brand, and compete with foreign jewelry brand on the market. The jewelry enterprise in China must set up a good enterprise image, and manufacture fine jewelry products and establish perfect service system.
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    • References (3)
  • [1]
    陈放,谢宏.品牌策划[M].北京:时事出版社,2000.
    [2]
    尹作为,陶晓辉.珠宝行业如何创立知名品牌[J].珠宝科技,2001,13(3):6—7.
    [3]
    王昶,申柯娅.珠宝首饰进入品牌营销时代[J].中国宝玉石,2002,(2):34—36.
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