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Volume 8 Issue 1
Mar.  2006
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XU Xiao-hong. Application of Experiential Marketing in Establishment of Jewelry Corporate Image[J]. Journal of Gems & Gemmology, 2006, 8(1): 41-43.
Citation: XU Xiao-hong. Application of Experiential Marketing in Establishment of Jewelry Corporate Image[J]. Journal of Gems & Gemmology, 2006, 8(1): 41-43.
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Application of Experiential Marketing in Establishment of Jewelry Corporate Image

  • National Gems & Jewelry Technology Administrative Centre, Beijing 100013, China

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  • Received Date: October 26, 2005
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    • Abstract
  • From the point of view of experiential marketing,the interactive relationship(bet)-ween the corporate image and experiential marketing is theoretically studied.It can be concluded that jewelry companies should build up suitable management models of experiential marketing and work out precise corporate image strategy.
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    • References (4)
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    加藤邦宏.企业形象革命[M].台北:艺风堂出版社, 1993.
    [2]
    王昶, 申柯娅.浅谈珠宝企业形象战略[J].中国宝玉石, 2002, (4):28-29.
    [3]
    http://www.cartier.com
    [4]
    Bernd H Schmitt.体验营销[M].刘银娜, 高靖, 梁丽娟, 译.北京:清华大学出版社, 2004.
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