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Luxury Brand Identity Construction Review and Future Agenda: A Material and Emotional Perspective
FENG Wenting, WANG Chenglu
2025, 27(3): 1-8. DOI: 10.15964/j.cnki.027jgg.2025.03.001
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A Meta-analysis of Factors Influencing Self-congruity Precedence
WANG Zikang, FENG Wenting, YANG Ling, TIAN Yuhan, QIN Zibo
2025, 27(3): 9-21. DOI: 10.15964/j.cnki.027jgg.2025.03.002
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Research Hotspots and Evolution in the Field of Jewelry Marketing: A Bibliometric and Knowledge Mapping Analysis
SHEN Zhikai, XIA Tian, LIU Xianyu, HE Jun
2025, 27(3): 22-33. DOI: 10.15964/j.cnki.027jgg.2025.03.003
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The Impact of Colour Diversity in Jewelry Advertising Background on Consumer Purchase Intentions
LIU Jingwen, LIU Lingfei, LIU Chang
2025, 27(3): 34-43. DOI: 10.15964/j.cnki.027jgg.2025.03.004
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The Influence of Bodily Narrative in Luxury Advertising on Consumer Purchase Intentions: A Case Study of the Jewelry Industry
LI Shuoqiu, FENG Wenting, LU Yiyuan
2025, 27(3): 44-53. DOI: 10.15964/j.cnki.027jgg.2025.03.005
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The Influencing Factors of Consumer Purchase Intention for Luxury Brand Digital Collection
PU Gefei, HUANG Yuqi, FENG Wenting
2025, 27(3): 54-64. DOI: 10.15964/j.cnki.027jgg.2025.03.006
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Influential Factors on Consumer Purchase Intention for Chinese Folk Culture Jewelry Products
LIU Chenling, LI Haochen, YANG Ling, XIA Qinwei, ZHOU Chunyan
2025, 27(3): 65-72. DOI: 10.15964/j.cnki.027jgg.2025.03.007
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The Influence of Emotional Priming, Shopping Device and Product Type on Consumer's Online Purchase Intention
FANG Qiaofen, LI Pengfei, ZHOU Jili, XUE Ji'ao, HUANG Hai
2025, 27(3): 73-86. DOI: 10.15964/j.cnki.027jgg.2025.03.008
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The Living Heritage Transmission and Innovative Design of Jinzhesi Craft (Filigree Craftsmanship) Driven by Knowledge Service
REN Kai, LONG Chenchen, GAO Yuan, WANG Zichun, WANG Xuelin, ZHANG Ronghong
2025, 27(3): 87-94. DOI: 10.15964/j.cnki.027jgg.2025.03.009
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Exploration on the Creation Thought of Openwork Jade Carving with Movable Ring Elements from Pre-Qin Dynasty
XIE Yuan, ZHANG Ronghong, LYU Pingping, CHEN Ruihu
2025, 27(3): 95-103. DOI: 10.15964/j.cnki.027jgg.2025.03.010
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The Gemstone Species Referred to "Da-Chin Luminous Bi" in The Book of Later Han Dynasty·Biography of the Western Regions
GAO Zhongqi, SHI Xinying, YU Haiyang
2025, 27(3): 104-120. DOI: 10.15964/j.cnki.027jgg.2025.03.011
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