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Volume 7 Issue 3
Sep.  2005
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Abstract
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HE Xue-mei, XU Xiao-hong. Jewelry Experiential Marketing[J]. Journal of Gems & Gemmology, 2005, 7(3): 37-40.
Citation: HE Xue-mei, XU Xiao-hong. Jewelry Experiential Marketing[J]. Journal of Gems & Gemmology, 2005, 7(3): 37-40.
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Jewelry Experiential Marketing

  • 1. Gemmological Institute, China University of Geosciences, Beijing 100083, China;

  • 2. National Gems & Jewelry Technology Administrative Center, Beijing 100013, China

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  • Received Date: August 11, 2005
    Graphical Abstract
    • Abstract
  • From the point of experiential marketing,the characteristics and principles of jewelry experiential marketing are expatiated based on the study of establishment of famous jewelry brands. It indicates that experiential marketing is important for jewelry enterprise to establish its image.
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    • References (6)
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