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Volume 7 Issue 3
Sep.  2005
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HE Xue-mei, XU Xiao-hong. Jewelry Experiential Marketing[J]. Journal of Gems & Gemmology, 2005, 7(3): 37-40.
Citation: HE Xue-mei, XU Xiao-hong. Jewelry Experiential Marketing[J]. Journal of Gems & Gemmology, 2005, 7(3): 37-40.
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Jewelry Experiential Marketing

  • 1. Gemmological Institute, China University of Geosciences, Beijing 100083, China;

  • 2. National Gems & Jewelry Technology Administrative Center, Beijing 100013, China

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  • Received Date: August 11, 2005
    Graphical Abstract
    • Abstract
  • From the point of experiential marketing,the characteristics and principles of jewelry experiential marketing are expatiated based on the study of establishment of famous jewelry brands. It indicates that experiential marketing is important for jewelry enterprise to establish its image.
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    • References (6)
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    约瑟夫·派恩,詹姆斯·吉尔摩.体验经济[M].夏业良,鲁炜,等译.北京:机械工业出版社,2002.
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    Bernd H Schm itt.体验营销[M].刘银娜,高靖,梁丽娟,译.北京:清华大学出版社,2004.
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    Philip Kotler,Cary Arm strong.Principles ofMarketing[M].北京:清华大学出版社,2001.
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