珠宝广告艺术初论

Introduction of Jewelry Advertisement Art

摘要: 从广告艺术的构成元素出发, 探讨珠宝广告的表达技法和设计要素, 并从心理的角度初步分析珠宝广告对受众心理的迎合与引导。

Abstract: The skills of expression and key elements of design in jewelry advertisement are discussed based on the elements consisting of advertisement art. The meeting and leading role of jewelry advertisement to the mentality of acceptors are analyzed from the point of psychology.