Abstract: The Burmese Treasure Jade Fair based on rough jadeite bid auction is always an indicator to the jadeite market.The high price of rough stone will inevitably lead to the price of the finished product soaring.Through the characteristic analyses of rough jadeite trade in recent years，the author believes that the so－called increasing price of rough stone is the result of marketing.Some businessmen employ people to bid in order to maintain self－interest and they always refuse to pay for the auction items.As a result，it looks like that the market is so active and the price of rough jadeite increases quickly，but the truth is light trading volume.In carved jadeite market，the price increases but the rise is not exaggerated as reported.In the paper，the author believes the behavior of merchant in the rough stone business must be regularized.Since the resource shortage and self－interest of merchants，the price of jadeite can not have wide fluctuation.The rough jadeite resource of high quality is nearly exhausted，so there is room for price to rise even further.In the excess capacity of the market environment，it will take a long time to return to active jadeite market.