Abstract: European luxury brands have a long history.As early as the 18th century, there were a lot of luxury brands appeared on the European market.Along with two industrial revolutions, the European luxury brands have greatly developed and were prosperous until reaching its peak.During World War II, however, the development of luxury brand was limited or even disappeared for some time.In the 1980s, with the development of economic and trade globalization, the major luxury brand gradually integrated and formed a few large luxury groups.By analyzing the historical evolution of European luxury brands, this paper summarized the development stages of European luxury brands, and the characteristics of stages and factors that influenced its development.