运用体验营销理念建立珠宝企业形象

Application of Experiential Marketing in Establishment of Jewelry Corporate Image

摘要: 从体验营销的角度,阐述了珠宝体验营销对珠宝企业形象战略的影响。提出要建立正确有效的珠宝企业形象战略,珠宝企业必须首先建立符合自身优势和情况的体验营销管理模式,同时以体验营销为指导,确立准确的企业形象战略。

Abstract: From the point of view of experiential marketing,the interactive relationship(bet)-ween the corporate image and experiential marketing is theoretically studied.It can be concluded that jewelry companies should build up suitable management models of experiential marketing and work out precise corporate image strategy.