Abstract: With the rapid growth of our life rhythm，the need of emotional jewellery is increasing.Comparing with the rational jewellery，the emotional jewellery gradually becomes a new trend and popular among people.The function of pure emotional interaction has occupied a prominent position by degrees.Different kinds of emotional jewellery，such as childlike interest jewellery with cartoon images and multi-functional jewellery that can emit fragrance，become the first choice to consumers.The techniques of humor，hyperbole，comparison（imagery）and association of ideas that can generate the interaction of emotion are more and more adopted by designers and favored by consumers.The interaction of emotion becomes one of the important means in jewellery sale.So the application of the emotional jewellery to inspire the emotional echoes with consumers and stir up purchasing desire and finally to make the sell become a new stand in modern designing profession.This passage concludes a new usage of interactive emotional factors in modern jewellery design through elaborating the concept，era backgrounds，and evolvement.