Abstract: This paper reviews the origin and continuation of incense dragon dance in Rucheng, Hunan Province, analyzes the current situation and design ideas of the cultural and creative jewelry of Rucheng, discusses the case of jewelry design transformation of incense dragon dance in Rucheng, and explores its transformation methods.Incense dragon dance in Rucheng is an intangible cultural heritage with unique local characteristics. By comprehensively using the analytic hierarchy process, symbolic analysis and other methods, the traditional artistic symbols of incense dragon dance in Rucheng were refined. And through the analysis and induction of symbolic elements such as shape, colour and spirit of the incense dragon dance in Rucheng, and taking flat dragon, round dragon and dragon ball as the starting point, jewelry works that not only contain the cultural characteristics of incense dragon dance in Rucheng, but also fit the modern aesthetic requirements were designed by respectively using traditional and new materials and production technology.