Abstract: In recent years, many contradictions have emerged in the process of inheritance and development of intangible cultural inheritance, which are summarized by authors as: traditional techniques and new technologies, traditional forms of expression and modern expression, and traditional folk customs and modern lifestyles. With the awakening of people's national self-confidence, the authors hope to put forward new solutions to the inheritance and developmaant of the intangible cultural heritage: on the basis of sustainable tourism protection, with the traditional culture and design as the core, cultural and creative products should adapted to local conditions to achieve cross-boarder integration and development. Taking Guangxi Zhuang minority silk ball as an example, the authors explore the feasibility of combining intangible cultural heritage elements with cultural and creative jewelry.