Abstract: Industry of turquoise from Zhushan, as the pillar industry of Zhushan County, Hubei Province, China, has successfully applied for the national geographic indication product in 2010. The geographical indication brand plays an important role in increasing farmers' income, promoting industrial upgrading, and regional coordinated development. Due to the lack of reliable traceability system, the economic, cultural and the other values of the geographical indication brand of turquoise from Zhushan cannot be effectively utilized. Moreover, the traditional traceability system has the disadvantages of difficult data collection, insecure data storage, and easy tampering. Therefore, based on the characteristics of blockchain decentralization and data tamper-proof, to establish "Turquoise from Zhushan" geographical indication product management system, and bring the important nodes in the supply chain into the system for management, the tracing system of turquoise from Zhushan geographical indication products is constructed. It can realize the entire supply chain record of turquoise from Zhushan from the mining area to sales and enhance the information security and transparency. Regulatory authorities, mining companies, turquoise processing enterprises, consumers and other user groups can obtain the required information from the system. Ensure that the source of turquoise from Zhushan with the certificate of "geographical indication products" is reliable.