珠宝拍卖数据可视化应用研究——以2018年苏富比珠宝拍卖结果为例
Research on Visualization Application of Data in Jewelry Auction:Taking the Results of Sotheby's Jewelry Auction in 2018 as An Example
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摘要: 随着珠宝消费的不断增加, 珠宝拍卖作为新兴的珠宝交易形式越来越受到人们的广泛关注。随着珠宝拍场的不断增多, 珠宝拍卖信息数据呈现爆发式增长, 传统一维的信息展现方式已经难以满足人们的需求。信息可视化技术作为一种数据挖掘技术, 可以将复杂的数据信息整合成直观的可视化图表, 并以交互的方式展现, 减少数据混淆, 帮助用户更好地作出决策。针对传统的珠宝拍卖信息中呈现形式单一、可读性差、不直观等问题, 利用数据挖掘技术, 借助Python和ECharts为主要的可视化技术工具, 提出珠宝拍卖信息可视化的基本模式。最后利用该可视化模式, 以2018年苏富比的珠宝拍卖结果为例, 对不同类型的数据进行可视化呈现, 并在此基础上总结了可视化技术对于珠宝拍卖信息的应用价值。Abstract: With the increasing of jewelry consumption, jewelry auction function as a new form of jewelry trading has attracted more and more attention. However, with the expanding of the jewelry auction market and the explosive growth of the information of jewelry auction, the traditional one-dimensional information presentation method has been difficult to meet the needs of the consumers. Information visualization, as a data mining technology, can integrate complex data information into intuitive visualization charts and present them in an interactive way, reduce data confusion and help users make better decisions. In view of the problems such as single presentation form, poor readability and unintuitive presentation from the traditional way of data collection, this paper uses data mining technology, Python and ECharts as the main visualization tools to propose the basic visualization mode of jewelry auction information. Finally, with the example of the jewelry auction results of Sotheby's in 2018, the visualization model is used to visually present different types of data. And based on the above research, the application value of visualization for jewelry auction information is summarized.