石佛寺碧玉市场现状与发展趋势

Status and Development Trend of Azure Green Nephrite Market of Shifosi

  • 摘要: 目前有关我国碧玉市场经营管理以及产品现状的信息相对较少。以石佛寺碧玉市场为例,通过实地调研获取市场经营规模和结构信息,与经营者进行访谈获得碧玉手镯和吊坠产品原料的产地、产品品质和价格信息,分析碧玉产品类型和商家经营策略, 得出碧玉市场销售热点,发现市场中存在的问题,进而判断市场发展趋势。调研发现,碧玉市场发展势头良好,经营者和消费者对碧玉市场关注度持续提高,中高端市场仍有发展空间,低端市场或将维持现状。俄罗斯碧玉是消费热点,新疆玛纳斯碧玉市场份额锐减,巴基斯坦碧玉2018年进入市场,目前已占有较大的市场份额,玉石直播销售发展迅速,革新了玉石销售模式。管理者应加强经营管理的规范性和市场信息的透明化,促进市场持续良性发展。

     

    Abstract: Currently, there is relatively little information about the management and product status of the azure green nephrite market in China. Taking the azure green nephrite market of Shifosi as an example, the market operation scale and structure information are obtained through field surveys, and the raw material origin, product quality and price information of azure green nephrite bracelets and pendants are obtained through interviews with operators. The azure green nephrite product types and business strategies are analyzed to find out the hot sales and the problems in the market, and finally the market development trend is evaluated. The survey showed that the development trend of the azure green nephrite market is good. Operators and consumers pay more and more attention to the azure green nephrite market, which means there is still room for development in the high-end market, and the low-end market may maintain the status quo. Russian azure green nephrite is a consumer hotspot. Xinjiang Manas azure green nephrite's market share has dropped sharply. Pakistan's azure green nephrite entered the market in 2018 and currently has a large market share which is worth paying attention to. Managers should strengthen the standardization of business management and the market information transparency to promote the sustainable and healthy development of the market.

     

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