Abstract:
Currently, there is relatively little information about the management and product status of the azure green nephrite market in China. Taking the azure green nephrite market of Shifosi as an example, the market operation scale and structure information are obtained through field surveys, and the raw material origin, product quality and price information of azure green nephrite bracelets and pendants are obtained through interviews with operators. The azure green nephrite product types and business strategies are analyzed to find out the hot sales and the problems in the market, and finally the market development trend is evaluated. The survey showed that the development trend of the azure green nephrite market is good. Operators and consumers pay more and more attention to the azure green nephrite market, which means there is still room for development in the high-end market, and the low-end market may maintain the status quo. Russian azure green nephrite is a consumer hotspot. Xinjiang Manas azure green nephrite's market share has dropped sharply. Pakistan's azure green nephrite entered the market in 2018 and currently has a large market share which is worth paying attention to. Managers should strengthen the standardization of business management and the market information transparency to promote the sustainable and healthy development of the market.