Abstract: Emotions are mainly divided into positive emotions, negative emotions and mixed emotions. Good emotions add interest to life, while negative emotions lead to bad behaviors. We should know the transformation rules of emotions in a correct way, so as to channel negative emotions. Jewelry design is an art form that can express different thoughts and feelings. This paper summarizes different jewelry language symbols in different emotional scenes by means of jewelry language expression, and conveys different emotions such as joy, sadness, fear, gain and loss. Through jewelry design, people can express and show the essence and change of emotions, so that people can have emotional interaction with products and promote the transmission and sublimation of emotions in jewelry. Jewelry design concept includes positive emotions, negative emotions and mixed emotions. Combined with the expression function of jewelry in material, colour and shape, this paper discusses the expression method of emotional elements in jewelry design language, and finally combines author's own emotional experience to re-express jewelry theme creation.