Abstract: Originated in Europe and the United States in the 1940s, conceptual jewelry is a kind of jewelry with high spiritual connotation, which takes concept as the leading design principle.It emphasizes the expression of designers' ideas.From the perspective of jewelry design, this paper takes "concept" as the core element of jewelry design innovation research. The paper also analyzed the research trend and significance of concepted jewelry through statistics of existing research on conceptual jewelry in China and foreign countries. At the same time, by stating the experiences of two jewelry design teaching projects that the author participated in when studying in the jewelry department of the Royal College of Art. This paper tried to summarize the design method of western conceptual jewelry with the notion of "emphasizing concepts and techniques".Therefore, this research which is specific to the level of thinking expansion is about to offer some suggestions for the innovativeness of jewelry design in China. What's more, it aimed to provide references and a new thinking mode for the development of jewelry design discipline in the field of design education in China, thus highlighting the significance of "concept" in jewelry design innovation.