Abstract: "Jade" is a symbol with abundant cultural connotations. Bearing the weight of jade culture with jade products, demonstrating jade culture with jade carving craft, spreading Chinese culture through the history of jade, the external dissemination of jade culture takes Chinese splendid traditional culture as its main content, takes the transmission of the Chinese nation's cultural ideas as its core objective, realizes its dissemination path through full media dissemination, organizational dissemination, overseas media and public relations dissemination platform, and seeks to promote human cultural identity and its communication effect through collaboration with the jewelry culture industry.