Abstract: As the emerging technologies are increasingly integrated with various fields, the traditional development model of the jewelry industry has been impacted and urgently needed to be transformed. The particularity of the requirement that "jewelry product needs to be sold with testing certificate" makes jewelry identification institute as an information source that reflects market demand. The feedback survey of jewelry identification institute services can provide a basis for rapid industry transformation. This paper selected west Yunnan as the investigation site to collect questionnaires, and the authors quantitatively analyzed the feedback of different types of practitioners on the service of jewelry identification institute through the SPSS software, in order to understand the different attitudes of various types of practitioners in jewelry identification, selected tends and demand of membership. And proposing exploration on transformation strategies of west Yunnan jewelry identification institute services and providing a positive concept for the developmental layout of the jewelry identification market in west Yunnan on this basis.