基于UTAUT模型的可穿戴设备用户接受度研究——以智能珠宝为例

User Acception of Wearable Device Based on UTAUT Model: Take Smart Jewelry as An Example

  • 摘要: 概括了可穿戴设备研究现状,梳理了用户接受度模型构建的相关问题。以可穿戴设备分支——智能珠宝为例,对用户接受和用户使用意愿、使用行为等进行探索,指出用户接受度将是今后智能珠宝市场消费者研究的一个重要的方向。基于UTAUT模型建立智能珠宝用户接受模型时,除包含绩效期望、努力期望、社群影响等原有三个核心维度外,针对智能珠宝的产品属性,增加价格感知、时尚感知两个维度,将性别和使用经验作为调节变量。研究结果显示,模型中绩效期望、努力期望、社群影响和价格感知等对接受度存在明显的促进作用;时尚感知在用户接受中未能产生正向影响;使用经验起到负向调节作用;性别因素的调节作用不显著。

     

    Abstract: We summarized the research status of wearable devices,and elaborated the issues related to model construction of user acception.Taking smart jewelry, a branch of wearable devices,as an example, we established a user acceptance model based on UTAUT model, to explore smart jewelry user acception and user behavior, pointing out that the user acception of smart jewelry is an important research direction for consumer in the smart jewelry market in the future.The model includes the three conventional core dimensions of performance expectations, effort expectations and community influence, and in additional we added two dimension of price perception and fashion sense for smart jewelry attributes, using gender and experience as moderating variables to carry out related research.The results showed that performance expectation, effort expectation, community influence and price perception in the model help to promote acception significantly and fashion perception does not have a positive effect on user acceptance; and user experience plays a negative regulatory role; and the adjustment of gender factors is not significant.

     

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