蚌埠宝玉石行业发展研究

Development Study of Bengbu Gemstone Industry

  • 摘要: 对蚌埠宝玉石行业发展历史作了全面的梳理和分析,介绍了蚌埠玉文化的悠久历史和仿古玉雕的知名度,讨论了蚌埠宝玉石行业化发展正处于瓶颈期的现状,阐明了目前蚌埠宝玉石厂商区域分布特点及企业运行形势。基于此,深入剖析了其行业发展态势,指出现阶段问题产生的主要原因在于不法商人造假从而毁坏了产品声誉,商家轻视设计和高端人才培养,缺少品牌战略,同行竞争加剧等,同时提出相应的解决方法及手段,进一步探讨了蚌埠宝玉石行业未来发展出路:必须紧抓经济转型机遇,注重人才培养,从文化融入、创立仿古玉品牌,放宽眼界、开发东西方共同推崇的宝玉石产品等角度,着力提高产品的市场竞争力,致力宝玉石产业化发展。

     

    Abstract: The present situation of Bengbu jade industry is in the midst of a "bottleneck". This paper makes a comprehensive summary of Bengbu gemstone industry development history; introduces the long history of Bengbu jade culture and the popularity of the antique jade carving; and illustrates Bengbu gemstone manufacturer's regional distribution characteristics and their operation situation. Bengbu jade carving embodies the humanistic spirit of Chinese tradition, and it is shown that Bengbu jade industry has experienced three phases:The formation period, the development period, the bottleneck period, which reflect the basic process of rapid economic development after China's reform and opening up. The jade products have not only the features of rarity, scarcity, elegance and valuableness, but also the rich cultural background. At present, Bengbu jade industry development must be guided to keep pace with the the development opportunity of economy transformation. Based on the study, aspects such as talent cultivating, government supporting and brand creating, etc. should be focused on. Additionally, competitiveness of jade products should be improved and the regional humanity should be merged into the products. Only in this way a sustainable and healthy development of Bengbu jade industry can be ensured.

     

/

返回文章
返回