Experience Marketing of Jewelry Enterprise as Seen from Experience Marketing Mode

From an experience marketing perspective，this article elaborates the jewelry experience marketing characteristics by analyzing the domestic and oversea studies on the experience marketing of jewelry enterprise.Combined with the actual situation of domestic jewelry industry，what was further discussed in this paper is the significance and requirements of experience marketing in jewelry enterprises.The effective methods of experience marketing were available by the paper research.In this review，we come up with seven effective implementation methods of experience marketing：clearly positioning the brand and product；presenting good image of the company by paying more attention to the store design，product packaging and shape；designing different experience subjects and innovative products regularly；helping consumers know the culture connotation of jewelry through communications；presenting different types of advertising patterns；providing users with comprehensive presale and after－sale service；developing customize jewelry business.These initiatives can help enterprise possess potential and loyal customers and make fairly rapid progress.