Exhibition Marketing Strategies of International Jewelry Fair

The research on exhibition marketing strategies of international jewelry fair plays a vital role in the improvement and development of jewelry exhibition industry in China.Through on-the-spot investigation, data collection and marketing knowledge, the author summarizes the marketing elements of international jewelry fair, and by using the exhibition knowledge analyzes its exhibition marketing strategies in terms of exhibition area division, attracting customers, public relations activities and customer relationship management.This paper can provide some references for the domestic jewelry exhibition organizations.